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5 useful tips from women entrepreneurs to practice the habit of saving

In the Women’s Empowerment Project (WEP), the entrepreneurs have learned to understand that unforeseen situations can happen at any time, so they have learned to better plan their family finances by making use of all the knowledge they have acquired in the economic empowerment workshops. We know that the situation in which they live is […]

New branding: Strategic Design students joined forces with 10 women entrepreneurs

Throughout 2020, strategic design students from the Monica Herrera School of Communication (ECMH), supported entrepreneurs from Programa Velasco’s (PV) Women’s Empowerment Project (WEP) by working together to create and improve the branding of their businesses. As part of a class project at ECMH, 30 students were divided into groups of three and partnered with participants […]

Sister Peggy’s talk

In March 2021, to commemorate International Women’s Day, Sister Peggy O’Neill, director of Centro Arte para la Paz (Center of Arts for Peace) shared how she has seen the reality for women evolve over the last 37 years in El Salvador. Danielle Mackey, a journalist reporting on issues in Central America interviewed Sister Peggy.

PV Challenges: “Woman, you look prettier with your mouth shut”

Calladita te ves más bonita. You look prettier with your mouth shut. How many are familiar with this phrase? Here in El Salvador this phrase is commonly heard among women’s groups as a subtle reminder of two things:  1) Women should aspire toward being “physically beautiful.” Keeping opinions to yourself is one of the ways […]

PV Challenges: “Decisions are made by the man of the house. Women must keep their opinions to themselves”

In 2018, Marina Subirats, an expert in feminism, coeducation, and education for equality, gave her opinion on the book “Emilio” by Jean-Jacques Rousseau, considered a benchmark in education. The philosopher highlights the importance of reinforcing children’s freedom and self-confidence. However, in one chapter, in particular, Rousseau mentions that girls specifically must be contradicted to prevent […]

Updates on the COVID-19 Relief & Recovery Fund

Solidarity and trust are the values that donors who contributed to the COVID Relief and Recovery Fund for Family showed us last April. Through this campaign, we raised $28,030.99, to exclusively alleviate the most pressing needs that our participants are experiencing due to the COVID-19 crisis.  For most families, their main source of income comes […]

6 ways PV works to implements a trauma-informed care approach

Trauma-Informed Care (TIC) is an approach that has emerged to work with those who have gone through difficult or traumatizing situations. Through this approach, it is important to create an environment focused on an individual’s comfort.  The goal of TIC is for participants to feel safe and secure. Author Bessel van der Kolk, M.D., says […]

Thank You! – 2020 Giving Day Reflections

Since July 2016, Programa Velasco (PV) has celebrated its annual Giving Day. Organized out of our headquarters in El Salvador but held online, Giving Day brings together supporters from various different countries and is our largest annual fundraising event each year.  Through the years we have learned a great deal about how to best facilitate […]